Transaction-based marketing differs from relationship marketing as transaction-based marketing:
A)ranks customer service as a high priority.
B)encourages frequent customer contact.
C)emphasizes on individual sales rather than long-term relationships.
D)views customers as equal partners in buyer-seller transactions.

Question

Quizplus · Accepted Answer

Transaction-based marketing emphasizes individual sales and focuses on the immediate transaction rather than building long-term relationships with customers.

Transaction-Based Marketing Differs from Relationship Marketing as Transaction-Based Marketing