A electronics company has hired some product experts who have sufficient following on social media sites to spread a word about their products.The company provides the products to these individuals and requests them to post their opinion which helps in promoting the products.This is an example of:
A)buzz marketing.
B)internal marketing.
C)lateral marketing.
D)distributive marketing

Question

Quizplus · Accepted Answer

This is an example of buzz marketing, which involves creating excitement and interest among potential customers through word-of-mouth marketing techniques like social media. By using product experts with a strong social media following, the company is relying on these individuals to create buzz and generate excitement about their products.

A Electronics Company Has Hired Some Product Experts Who Have