Aldi is a chain of discount supermarkets based in Germany.The company has recently started opening stores across the United States.Based on this information,the product development strategy being pursued by Aldi is known as a _______ strategy.
A)Market penetration
B)Market development
C)Product penetration
D)Product development
E)Diversification

Question

​Aldi is a chain of discount supermarkets based in Germany.The company has recently started opening stores across the United States.Based on this information,the product development strategy being pursued by Aldi is known as a _______ strategy.
A)​Market penetration
B)​Market development
C)​Product penetration
D)​Product development
E)​Diversification

Quizplus · Accepted Answer

Aldi's strategy of opening stores in a new market, in this case the United States, is known as a market development strategy. The company is expanding into new geographic areas to increase its customer base and sales revenue.

​Aldi Is a Chain of Discount Supermarkets Based in Germany

Aldi Is a Chain of Discount Supermarkets Based in Germany