Sales of Kathleen's baked goods have begun to increase dramatically.She is selling online,but many customers in her core region are asking about local outlets where they can make immediate purchases.Kathleen has no desire to open and operate a retail outlet herself,but she also does not want her product sold beside a generic cookie in a supermarket.What type of distribution will Kathleen investigate for her premium baked goods?

Question

Sales of Kathleen's baked goods have begun to increase dramatically.She is selling online,but many customers in her core region are asking about local outlets where they can make immediate purchases.Kathleen has no desire to open and operate a retail outlet herself,but she also does not want her product sold beside a generic cookie in a supermarket.What type of distribution will Kathleen investigate for her premium baked goods?​

Quizplus · Accepted Answer

Selective distribution allows Kathleen to choose specific outlets that align with her brand image, ensuring her premium baked goods are sold in suitable locations without being placed next to generic products.

Sales of Kathleen's Baked Goods Have Begun to Increase Dramatically