Question 1

Which of the following is true of private carriers?

Accepted Answer

Private carriers do not offer services for hire; they transport goods for their own company or organization.

Question 2

Which of the following modes of transportation is the costliest?

Accepted Answer

Air freight is the costliest mode of transportation due to the high cost of fuel, maintenance, and the need for specialized infrastructure. It is often chosen for high-value, time-sensitive products or items that require urgent delivery.

Question 3

Products manufactured under license from a U.S.firm and then sold in the U.S.market in competition with that firm's own domestic output are called _____ goods.

Accepted Answer

Gray goods refer to products that are manufactured under license from a U.S. firm and then sold in the U.S. market in competition with that firm's own domestic output. Gray goods are often sold at a lower price than the original products, which can lead to market confusion and in some cases, harm to the original manufacturer's reputation.

Question 4

Sherwin-Williams sells the paint it manufactures through its company-owned retail paint stores.The company operates its entire marketing channel.The marketing system used by Sherwin-Williams is a(n)_____ marketing system.

Accepted Answer

Sherwin-Williams operates its entire marketing channel, indicating that it owns and operates its distribution network. This is a characteristic of a corporate marketing system.

Question 5

When a manufacturer of toys uses its own fleet of trucks for transporting its products to retail stores,it is using _____ carriers.

Accepted Answer

Private carriers are those who own or lease their own transportation equipment and use it exclusively to transport their own goods. In this scenario, the toy manufacturer is using its own fleet of trucks for transporting its products to retail stores, which makes them a private carrier.

Question 6

Sales of Kathleen's baked goods have begun to increase dramatically.She is selling online,but many customers in her core region are asking about local outlets where they can make immediate purchases.Kathleen has no desire to open and operate a retail outlet herself,but she also does not want her product sold beside a generic cookie in a supermarket.What type of distribution will Kathleen investigate for her premium baked goods?​

Accepted Answer

Selective distribution allows Kathleen to choose specific outlets that align with her brand image, ensuring her premium baked goods are sold in suitable locations without being placed next to generic products.

Question 7

Most consumers purchase products from retailers,but a marketer considers many factors when deciding which marketing channel to use.Which statement below identifies the four major factors in selecting a marketing channel? ​

Accepted Answer

The four major factors in selecting a marketing channel are the marketplace, the product, the organization itself, and the competition. These factors help a marketer to determine the most effective and efficient way to get their product to the target market. Factors such as income level, competition's incursion, type of product offered, and whether the organization operates domestically or internationally may also play a role in the decision, but they are not the main factors.

Question 8

AAA Insurance Company specializes in property and casualty insurance for individuals such as automobile and home insurance.The company has their own branch offices across the United States with representatives who only market AAA insurance policies.In addition,consumers can get quotes and purchase via the AAA web portal.AAA Insurance also works with independent insurance agents as a way to maximize their coverage in the marketplace.AAA insurance is utilizing ______.​

Accepted Answer

AAA Insurance is utilizing dual distribution by having both their own branch offices and working with independent insurance agents. They also offer direct distribution through their web portal.

Question 9

Which of the following distribution strategy seeks to distribute a product through a single wholesaler or retailer in a specific geographic region?

Accepted Answer

Exclusive distribution strategy involves limiting the distribution of a product to a single wholesaler or retailer in a specific geographic region. This strategy is often used for high-value or luxury products, as it helps to maintain control over the product's image, pricing, and availability. Therefore, option A is the correct choice. Options B, C, and D do not fit the description of exclusive distribution. Associative distribution refers to partnerships between wholesalers and retailers to increase sales volume, selective distribution involves a limited number of retailers in specific locations, and intensive distribution seeks to distribute the product through as many channels as possible.

Question 10

A(n)_____ is an intermediary that takes title to the goods it handles and then distributes these goods to retailers,other distributors,or sometimes end consumers.

Accepted Answer

A wholesaler takes title to the goods and distributes them to retailers, other distributors, or sometimes directly to end consumers. An agent acts on behalf of the manufacturer or supplier and does not take title to the goods. A broker arranges transactions between buyers and sellers but does not take title to the goods. A drop shipper does not take title to the goods and arranges for them to be shipped directly from the manufacturer or supplier to the end consumer.

Question 11

A type of intermodal service where motor carriers pick-up local shipments and deliver them to local destinations where they are then transported to airports near these locations is known as ​

Accepted Answer

Birdyback service refers to the intermodal transportation where goods are transported by road to an airport and then flown to their destination.

Question 12

Which of the following terms represents businesses that provide transportation services as for-hire carriers to the general public?

Accepted Answer

Common carriers are businesses that offer transportation services to the general public for compensation. They may transport goods or people and are responsible for following strict regulations and safety measures. Examples of common carriers include airlines, trains, and buses. Contract carriers, on the other hand, offer transportation services to specific clients under a contract or agreement, while private carriers transport goods or people for their own company's use. Independent carriers are individuals or small businesses that provide transportation services but may not be regulated as strictly as common carriers.

Question 13

​In your new job,you will be responsible for upstream management of the firm's supply chain.This means you will be managing all of the following except:

Accepted Answer

Upstream management of the supply chain typically involves managing the flow of materials and supplies from suppliers to the firm's manufacturing or processing facilities. This includes managing inbound logistics, such as transportation and warehousing of raw materials, as well as storage facilities for those materials. It also involves managing the flow of information related to procurement, inventory, and production planning. However, outbound logistics, such as distribution and transportation of finished products to customers, typically fall under the umbrella of downstream supply chain management.

Question 14

When the same branded product is carried in competing retail pharmacies,discount houses,department stores,and convenience stores,the marketing channel conflict that can result is referred to as:

Accepted Answer

Horizontal conflict refers to a situation where the same branded product is sold at competing retailers. This can create conflict between the retailers as they compete for market share and can result in price wars or other forms of competition.

Question 15

Which of the following is a form of intermodal coordination where motor carriers deliver shipments to air carriers who transport them between airports,and then turn them over to motor carriers for local delivery?

Accepted Answer

Birdyback service refers to the coordination between motor carriers and air carriers for the transportation of shipments, where motor carriers handle the initial and final legs of the journey, and air carriers manage the long-distance transport between airports.

Question 16

Which of the following is a marketing intermediary who may or may not take possession of the goods but never takes title?

Accepted Answer

An agent is a marketing intermediary who may or may not take possession of the goods but never takes title. This means that the agent does not own or purchase the goods, but rather acts as a representative on behalf of the seller to find buyers for the product. The agent earns a commission based on the sales they facilitate. Examples of agents include brokers, sales representatives, and manufacturer's representatives.

Question 17

The supply chain begins with:

Accepted Answer

The supply chain starts with the raw material inputs for the manufacturing process. These materials are then transformed into finished products through manufacturing or production activities, which are then moved through the marketing channel to reach customers. Therefore, option D is the correct answer.

Question 18

A direct channel is the simplest and shortest marketing channel,but most channels involve at least one intermediary.Which statement below describes a marketing intermediary? ​

Accepted Answer

Marketing intermediaries are individuals or businesses that assist in the movement of goods and services from the producer to the end consumer. Wholesalers and retailers are both examples of intermediaries as they purchase goods from producers and sell them to consumers. Option A is incorrect as it describes a sales network. Option C is incorrect as intermediaries often take title to the goods they handle. Option D is incorrect as service firms may also have intermediaries. Option E is incorrect as intermediaries can actually make the marketing process more efficient by providing specialized knowledge and resources.

Question 19

​Deborah relies on direct selling to market her jewelry designs.She uses all of the following approaches and tools except:

Accepted Answer

The question asks which approach or tool Deborah does not use to market her jewelry designs. All of the options listed are common methods of direct selling except for D, retailers. Retailers would involve selling her products through a third-party store rather than directly to customers through personal selling methods.

Question 20

Jesse would never have thought that his own trademarked children's toys would be flooding a parallel market and competing against him.Now he needs to contact his attorney to see what remedy he has in order to mitigate his damages.What kind of marketing channel conflict is Jesse experiencing? Select the best answer from the choices below.​

Accepted Answer

Jesse is experiencing gray market conflict as his trademarked toys are being sold in a parallel market without his authorization, which is a violation of his intellectual property rights.

Quiz 14: Marketing Channels and Supply Chain Management

Which of the following is true of private carriers?

Which of the following modes of transportation is the costliest?

Products manufactured under license from a U.S.firm and then sold in the U.S.market in competition with that firm's own domestic output are called _____ goods.

Sherwin-Williams sells the paint it manufactures through its company-owned retail paint stores.The company operates its entire marketing channel.The marketing system used by Sherwin-Williams is a(n) _____ marketing system.

When a manufacturer of toys uses its own fleet of trucks for transporting its products to retail stores,it is using _____ carriers.

Most consumers purchase products from retailers,but a marketer considers many factors when deciding which marketing channel to use.Which statement below identifies the four major factors in selecting a marketing channel?

Which of the following distribution strategy seeks to distribute a product through a single wholesaler or retailer in a specific geographic region?

A(n) _____ is an intermediary that takes title to the goods it handles and then distributes these goods to retailers,other distributors,or sometimes end consumers.

A type of intermodal service where motor carriers pick-up local shipments and deliver them to local destinations where they are then transported to airports near these locations is known as

Which of the following terms represents businesses that provide transportation services as for-hire carriers to the general public?

In your new job,you will be responsible for upstream management of the firm's supply chain.This means you will be managing all of the following except:

When the same branded product is carried in competing retail pharmacies,discount houses,department stores,and convenience stores,the marketing channel conflict that can result is referred to as:

Which of the following is a form of intermodal coordination where motor carriers deliver shipments to air carriers who transport them between airports,and then turn them over to motor carriers for local delivery?

Which of the following is a marketing intermediary who may or may not take possession of the goods but never takes title?

The supply chain begins with:

A direct channel is the simplest and shortest marketing channel,but most channels involve at least one intermediary.Which statement below describes a marketing intermediary?

Deborah relies on direct selling to market her jewelry designs.She uses all of the following approaches and tools except:

Quiz 14: Marketing Channels and Supply Chain Management

Which of the following is true of private carriers?

Which of the following modes of transportation is the costliest?

Products manufactured under license from a U.S.firm and then sold in the U.S.market in competition with that firm's own domestic output are called _____ goods.

Sherwin-Williams sells the paint it manufactures through its company-owned retail paint stores.The company operates its entire marketing channel.The marketing system used by Sherwin-Williams is a(n) _____ marketing system.

When a manufacturer of toys uses its own fleet of trucks for transporting its products to retail stores,it is using _____ carriers.

Most consumers purchase products from retailers,but a marketer considers many factors when deciding which marketing channel to use.Which statement below identifies the four major factors in selecting a marketing channel? ​

Which of the following distribution strategy seeks to distribute a product through a single wholesaler or retailer in a specific geographic region?

A(n) _____ is an intermediary that takes title to the goods it handles and then distributes these goods to retailers,other distributors,or sometimes end consumers.

A type of intermodal service where motor carriers pick-up local shipments and deliver them to local destinations where they are then transported to airports near these locations is known as ​

Which of the following terms represents businesses that provide transportation services as for-hire carriers to the general public?

​In your new job,you will be responsible for upstream management of the firm's supply chain.This means you will be managing all of the following except:

When the same branded product is carried in competing retail pharmacies,discount houses,department stores,and convenience stores,the marketing channel conflict that can result is referred to as:

Which of the following is a form of intermodal coordination where motor carriers deliver shipments to air carriers who transport them between airports,and then turn them over to motor carriers for local delivery?

Which of the following is a marketing intermediary who may or may not take possession of the goods but never takes title?

The supply chain begins with:

A direct channel is the simplest and shortest marketing channel,but most channels involve at least one intermediary.Which statement below describes a marketing intermediary? ​

​Deborah relies on direct selling to market her jewelry designs.She uses all of the following approaches and tools except:

Most consumers purchase products from retailers,but a marketer considers many factors when deciding which marketing channel to use.Which statement below identifies the four major factors in selecting a marketing channel?

A type of intermodal service where motor carriers pick-up local shipments and deliver them to local destinations where they are then transported to airports near these locations is known as

In your new job,you will be responsible for upstream management of the firm's supply chain.This means you will be managing all of the following except:

A direct channel is the simplest and shortest marketing channel,but most channels involve at least one intermediary.Which statement below describes a marketing intermediary?

Deborah relies on direct selling to market her jewelry designs.She uses all of the following approaches and tools except: