Some supermarkets now offer in-store bank branches,photography studios,and Starbucks or Dunkin' Donuts outlets.This is an example of:

Question

​Some supermarkets now offer in-store bank branches,photography studios,and Starbucks or Dunkin' Donuts outlets.This is an example of:

Quizplus · Accepted Answer

Scrambled merchandising refers to the practice of retailers offering a wide variety of unrelated products and services in order to increase revenue and attract customers. The examples given in the question, such as in-store bank branches and coffee shops, are unrelated to the main retail products being sold in the supermarket, and therefore qualify as scrambled merchandising. Retail convergence refers to the blurring of distinctions between different retail formats, while hypermarkets and supercenters refer specifically to large, one-stop-shop retail formats. Direct marketing is a marketing strategy that involves directly targeting individual consumers with personalized messages.

​Some Supermarkets Now Offer In-Store Bank Branches,photography Studios,and Starbucks or Dunkin

Some Supermarkets Now Offer In-Store Bank Branches,photography Studios,and Starbucks or Dunkin