You work for a clothing manufacturer whose executives recently decided they were going to sever their ties with four of their manufacturing partners in Guatemala due to dismal labor conditions.Your superiors believe this is a public relations-worthy topic,and they want your consumers and stakeholders to know about their decision.
Which of the following steps can they take to ensure their various publics are aware of their decision to sever ties with the Guatemalan manufacturers?

Question

You work for a clothing manufacturer whose executives recently decided they were going to sever their ties with four of their manufacturing partners in Guatemala due to dismal labor conditions.Your superiors believe this is a public relations-worthy topic,and they want your consumers and stakeholders to know about their decision. ​
​Which of the following steps can they take to ensure their various publics are aware of their decision to sever ties with the Guatemalan manufacturers?

Quizplus · Accepted Answer

Publishing a press release is the most effective way to make an official announcement and inform the public about the decision to sever ties with the Guatemalan manufacturers. This method ensures that the news is accurately and widely distributed to various media outlets and reaches the target audience. Direct marketing, guerilla marketing, and billboards may not be the appropriate channels for this type of announcement. Partnering with a magazine may also be effective, but a press release would be a more direct and immediate approach.

You Work for a Clothing Manufacturer Whose Executives Recently Decided