You've attempted to maximize profits on sales of your bakery's gluten-free bread by taking a number of steps: for example,by responding quickly to competitors' discounts,setting target return objectives,and marketing the product as a necessity for people who are allergic to wheat.Unfortunately,profits still haven't reached your goals.You hope to explain the disappointing results to your partners in a way that won't reflect poorly on your marketing judgment.Which of the following explanations do you choose?
A)The cost structure of the business is unclear.
B)The demand curve for the product is unclear.
C)The market for gluten-free bread -- people with wheat allergies -- is much smaller than you projected.
D)Your advertising budget is inadequate.
E)The price of your brand is too high.

Question

​You've attempted to maximize profits on sales of your bakery's gluten-free bread by taking a number of steps: for example,by responding quickly to competitors' discounts,setting target return objectives,and marketing the product as a necessity for people who are allergic to wheat.Unfortunately,profits still haven't reached your goals.You hope to explain the disappointing results to your partners in a way that won't reflect poorly on your marketing judgment.Which of the following explanations do you choose?
A)​The cost structure of the business is unclear.
B)​The demand curve for the product is unclear.
C)​The market for gluten-free bread -- people with wheat allergies -- is much smaller than you projected.
D)​Your advertising budget is inadequate.
E)​The price of your brand is too high.

Quizplus · Accepted Answer

The Answer of ​You've attempted to maximize profits on sales of your bakery's gluten-free bread by taking a number of steps: for example,by responding quickly to competitors' discounts,setting target return objectives,and marketing the product as a necessity for people who are allergic to wheat.Unfortunately,profits still haven't reached your goals.You hope to explain the disappointing results to your partners in a way that won't reflect poorly on your marketing judgment.Which of the following explanations do you choose?
A)​The cost structure of the business is unclear.
B)​The demand curve for the product is unclear.
C)​The market for gluten-free bread -- people with wheat allergies -- is much smaller than you projected.
D)​Your advertising budget is inadequate.
E)​The price of your brand is too high.

​You've Attempted to Maximize Profits on Sales of Your Bakery's

You've Attempted to Maximize Profits on Sales of Your Bakery's