The halo effect refers to the tendency of respondents to behave unusually when they are aware that they are being observed.

Question

Quizplus · Accepted Answer

The halo effect is a cognitive bias where an observer's overall impression of a person, company, brand, or product influences their feelings and thoughts about that entity's character or properties. It does not specifically refer to changes in behavior due to being observed, which is more accurately described by the Hawthorne effect.

The Halo Effect Refers to the Tendency of Respondents to Behave