During which of the following phases of the customer life cycle does win-back processes categorise customers according to value?
A)marketing
B)relationship management
C)customer acquisition
D)churn

Question

Quizplus · Accepted Answer

Win-back processes are typically part of the churn phase, where businesses attempt to re-engage and retain customers who have stopped using their services, often categorizing them by their value to prioritize efforts.

During Which of the Following Phases of the Customer Life