When Sam went looking for a new car,he met a beautiful saleswoman who described the beauty of the car and its flashiness,and how good Sam would look driving it.She did not mention the poor gas mileage,the exorbitant price,and poor road performance.Sam made a snap decision to buy the car from the persuasive saleswoman.Sam was using which alternative pathway in making a decision?

Question

Quizplus · Accepted Answer

The peripheral route of persuasion focuses on superficial, non-relevant aspects of the message or source, such as attractiveness or likability of the source, rather than the actual content of the message. In this scenario, the saleswoman's emphasis on the beauty and flashiness of the car and how good Sam would look driving it appeals to superficial aspects rather than functional aspects such as gas mileage and road performance, leading Sam to make a snap decision based on peripheral cues rather than weighing all aspects of the decision through central route processing.

When Sam Went Looking for a New Car,he Met a Beautiful