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The Paradise Surf Shop Is the Only Surf-Gear Store Catering

Question 85

Multiple Choice

The Paradise Surf Shop is the only surf-gear store catering to women in a major beach town.It carries everything the serious female surfer needed to ride the waves - lightweight surfboards with flowers painted on them stacked around the wall of the store.It also has clean,well-lit dressing rooms for trying on wetsuits and knowledgeable staff who know what a woman needs to succeed in an essentially male-dominated sport.These items together create its ________.


A) merchandise assortment
B) subliminal retail perception
C) store image
D) store layout
E) media plan

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