Marketers often hire celebrities as spokespersons for their products,thus adding excitement to the ________ of the message.

Question

Quizplus · Accepted Answer

The spokesperson is the person who delivers the message on behalf of the marketer, making them the source of the message.

Answer: B (partially)
 While the medium is the channel through which the message is delivered, hiring a celebrity spokesperson may add excitement to the delivery of the message. However, it is not the medium itself, but rather the use of a celebrity as a spokesperson that may impact the level of excitement.

Therefore, the best choice would be C, followed by a partial answer of B.

Marketers Often Hire Celebrities as Spokespersons for Their Products,thus Adding