Political candidates often hire image consultants who tell them what clothes to wear,how to wear their hair,and how to act in front of a crowd of people.Political candidates who use image consultants to help them market themselves to the voters are using which of the following strategies?

Question

Quizplus · Accepted Answer

Product improvement is a strategy that involves improving the existing product or service to increase its appeal to customers. In this case, the political candidates are using image consultants to improve their appearance and behavior, which can make them more appealing to voters.

Political Candidates Often Hire Image Consultants Who Tell Them What