A catalogue retailer has identified female professionals between the ages of 35 and 45 as a potential market for its products.

Question

Quizplus · Accepted Answer

The retailer has identified a specific group, "female professionals between the ages of 35 and 45," which can be considered a market segment. Market segmentation involves dividing a broad market into smaller groups of customers with similar needs or characteristics, allowing companies to tailor their marketing efforts to those specific segments.

A Catalogue Retailer Has Identified Female Professionals Between the Ages