Natural resources, population density, and subcultural values that influence customer's product needs are referred to as _____________ variables.

Question

Quizplus · Accepted Answer

Natural resources and population density are geographic variables, while subcultural values are a combination of geographic and psychographic factors. Demographic variables include age, gender, income, education, and occupation. Behavioristic variables relate to the behavior of customers towards a product, such as loyalty, usage rate, and attitude towards the product.

Natural Resources, Population Density, and Subcultural Values That Influence Customer's