Customer costs generally fall under several categories,including
A)cost to acquire the customer and cost to provide goods and services.
B)cost to maintain customers.
C)cost to retain customers.
D)All of the answers are correct.

Question

Quizplus · Accepted Answer

Customer costs can include the cost to acquire customers, the cost to maintain customers through ongoing marketing and communication efforts, and the cost to retain customers through customer service and loyalty programs. All of these answers are correct in describing customer costs.

Customer Costs Generally Fall Under Several Categories,including