If you could not remember the advertisement that is on the bus you ride to work every morning, this might suggest you experienced _________.
A) habituation
B) sensitization
C) memory fatigue
D) spontaneous recover

Question

Quizplus · Accepted Answer

Habituation occurs when there is a decrease in response to a stimulus after repeated exposure. In this case, the repetitive exposure to the same advertisement on the bus may lead to habituation, causing the individual to not remember seeing it. Sensitization, on the other hand, is an increase in response to a stimulus, and memory fatigue and spontaneous recovery do not accurately describe the situation.

If You Could Not Remember the Advertisement That Is on the Bus