True Market, a research firm, was hired by a discount superstore to provide a detailed evaluation on how demand is affected by consumer preferences. True Market's analysis can be narrowed down to the study of _____.

Question

Quizplus · Accepted Answer

True Market's analysis is focused on understanding how consumer preferences impact demand, which falls under the scope of microeconomics. Entrepreneurship and sociology are not specifically related to this type of analysis, and macroeconomics typically focuses on larger economic trends and policies rather than individual consumer behavior.

True Market, a Research Firm, Was Hired by a Discount