When the editors of Contemporary Business use computers, paper, and human effort to create the new edition of a text, they are engaged in ______.
A) production
B) marketing
C) creating time utility
D) creating possession utility

Question

Quizplus · Accepted Answer

The act of using computers, paper, and human effort to create a new edition of a text is an example of production, which involves using resources to create goods or services. Marketing involves activities such as promotion and distribution to make potential customers aware of a product or service. Creating time utility involves making a product or service available at the right time for customers, while creating possession utility involves making a product or service available in a convenient and accessible way.

When the Editors of Contemporary Business Use Computers, Paper, and Human