Family factors have been shown to influence consumer car-buying decisions. This is an example of a personal influence on consumer behaviour.

Name: Family factors have been shown to influence consumer car-buying decisions. This is an example of a personal influence on consumer behaviour.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Family factors are considered a social influence, not a personal influence, on consumer behavior. Personal influences are individual characteristics like age, gender, and personality.

Family Factors Have Been Shown to Influence Consumer Car-Buying Decisions