In which stage of the product life cycle do sales reach a saturation level, making further sales expansion difficult?
A) maturity stage
B) growth stage
C) introductory stage
D) decline stage

Question

Quizplus · Accepted Answer

In the maturity stage, the product has already gained widespread market acceptance and the growth rate of sales starts to slow down. This is because most potential consumers have already purchased the product and new customers are more difficult to attract. As a result, sales reach a saturation level, making further sales expansion difficult.

In Which Stage of the Product Life Cycle Do Sales