Which of the following approaches would result in the fewest number of intermediaries?
A) intensive distribution
B) selective distribution
C) exclusive distribution
D) scrambled distribution

Question

Quizplus · Accepted Answer

Exclusive distribution involves only one intermediary or retailer selling a product in a particular geographic area. This results in the fewest number of intermediaries involved in the distribution channel. Intensive distribution involves multiple intermediaries, while selective distribution involves a limited number of intermediaries. Scrambled distribution refers to a random mix of distribution channels, which may or may not involve intermediaries.

Which of the Following Approaches Would Result in the Fewest