Guerrilla marketing involves innovative, low‐cost marketing efforts designed to get consumers' attention in unusual ways.

Question

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Guerrilla marketing is known for its unconventional and creative approach to marketing, often using unexpected and eye-catching tactics to get people talking and sharing about a product or brand. It aims to achieve maximum impact with minimum resources and budget, making it a cost-effective strategy for small businesses and startups.

Guerrilla Marketing Involves Innovative, Low‐cost Marketing Efforts Designed to Get