Most marketing situations require combinations of pushing and pulling strategies.

Question

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Pushing strategies refer to promotion efforts aimed at pushing a product or service to the customer through advertising, sales promotion, personal selling, etc. Pulling strategies refer to promotion efforts aimed at pulling customers towards the product or service through branding, content marketing, social media marketing, etc. Most marketing situations require a combination of both pushing and pulling strategies to effectively reach the target audience and drive sales.

Most Marketing Situations Require Combinations of Pushing and Pulling Strategies