In an effort to boost the entire pork industry, the National Pork Board sponsors an advertisement stating, "Pork. The Other White Meat." This type of promotion is called ______.
A) name recognition
B) media dominance
C) primary demand
D) media exposure

Question

Quizplus · Accepted Answer

This type of promotion, where the focus is on promoting the overall product category rather than a specific brand, is called primary demand. The National Pork Board is trying to increase demand for pork as a whole, rather than promoting a specific pork product or brand.

In an Effort to Boost the Entire Pork Industry, the National