Promotion that is aimed at the ultimate consumer with the goal of generating demand for the good or service is based on a(n) ______.
A) cooperative strategy
B) pulling strategy
C) pushing strategy
D) emphasis on personal selling

Question

Quizplus · Accepted Answer

A pulling strategy is focused on the ultimate consumer and aims to create demand for the product by promoting its benefits and unique features, thereby 'pulling' the customer towards the product. This is different from a pushing strategy, which relies on pushing the product towards the consumer through channels such as personal selling or trade promotions. A cooperative strategy involves working with other businesses or organizations to achieve a common goal, and while personal selling may be a part of promoting the product, it is not necessarily the focus of a pulling strategy.

Promotion That Is Aimed at the Ultimate Consumer with the Goal