Walmart utilizes a pricing strategy of maintaining continuous low prices rather than relying on sales. This strategy is an example of ______.
A) skimming pricing
B) psychological pricing
C) everyday low pricing
D) penetration pricing

Question

Quizplus · Accepted Answer

Walmart's pricing strategy is based on everyday low pricing, which means it offers consistent pricing without relying on sales or discounts. This approach helps the brand to gain customer loyalty as it establishes trust in the pricing policy, making customers believe they are receiving the best deal all the time.

Walmart Utilizes a Pricing Strategy of Maintaining Continuous Low Prices