Complete the following using the terms listed below.
-______ promotes a good or service whose benefits are NOT readily apparent or whose purchase decision requires a close analysis of alternatives.
A)breakeven analysis
B)promotional mix
C)volume objectives
D)institutional advertising
E)discount pricing
F)creative selling
G)point-of-purchase advertising
H)skimming pricing
I)pushing strategy
J)odd pricing
K)integrated marketing communications
L)cooperative advertising
M)penetration pricing

Question

Quizplus · Accepted Answer

Creative selling involves promoting a good or service that requires a detailed explanation or comparison of alternatives, often because the benefits are not immediately obvious to the consumer.

Complete the Following Using the Terms Listed Below