There is a general tendency for people to like objects and people just by virtue of mere exposure; the more they are exposed to something or someone,the more they like it.

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Quizplus · Accepted Answer

This phenomenon is known as the mere exposure effect, and it has been extensively studied in psychology research. People tend to develop a preference for things that they are familiar with, even if they have no inherent qualities that make them more likable.

There Is a General Tendency for People to Like Objects