The concept of ____ refers to the idea that companies need to distinguish and position themselves differently from their competitors in order to capitalize on their unique capabilities by building and sustaining a competitive advantage.
A) environmental choice
B) dynamism
C) technological independence
D) strategic choice

Question

Quizplus · Accepted Answer

Strategic choice refers to the process of selecting and implementing strategies that help a company achieve a competitive advantage. This involves analyzing the company's unique capabilities and resources, as well as the opportunities and threats in the external environment, in order to position the company differently from its competitors. By doing so, the company can create value for its customers and achieve long-term success in the marketplace.

The Concept of ____ Refers to the Idea That Companies