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The Gates Company Has Discovered That a Recent Sales Decline

Question 54

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The Gates Company has discovered that a recent sales decline for a specific product is partly the result of customer dissatisfaction with the early failure rate of the product.The production manager attributes the early failure rate to quality problems in several of the components,which are obtained from different suppliers.The new engineering manager,however,contends that the problem lies in the design of the product.The marketing manager contends that demand for the product is dropping as a result of competitors with lower prices from overseas.In order to identify the most effective solution to this sales decline in the most efficient manner,it is probably best to use a:


A) cross-functional team
B) self-managed team
C) functional team
D) none of these are likely to be efficient and effective in solving this problem

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