The generic strategy model helps decision makers determine how best to motivate customers to choose their products over those of competitors.

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The generic strategy model is a tool used by decision makers to determine how to gain a competitive advantage in the market and motivate customers to choose their products over those of competitors. It involves choosing one of three generic strategies: cost leadership, differentiation, or focus, and then aligning the business's resources and capabilities to support that strategy. Ultimately, the goal is to create value for customers while achieving sustainable profitability for the business.

The Generic Strategy Model Helps Decision Makers Determine How Best