Possible threats to the low-cost strategic position include new technology and inferior quality.
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Q36: To influence consumer decisions, advertising must first
Q37: A firm with innovative capabilities will generally
Q38: Rent and equipment are examples of variable
Q39: Firms that have integrated low-cost and differentiation
Q40: Firms that produce differentiated products usually have
Q42: Differentiation strategists work to create a common
Q43: Different production technologies result in similar costs.
Q44: Possible threats to the differentiation strategic position
Q45: MES varies by industry and market segment.
Q46: As production experience is gained, incremental production
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