When firms make decisions about the arenas in which they will compete, they are determining their ________.
A) strategic position
B) strategic approach
C) scope of involvement
D) market logic

Question

Quizplus · Accepted Answer

The scope of involvement determines the areas in which the firm will compete. The strategic position refers to the firm's unique position in the marketplace, the strategic approach refers to the methods used to achieve the strategic position, and market logic refers to the reasoning behind the firm's market decisions. Therefore, C is the most appropriate answer to the question.

When Firms Make Decisions About the Arenas in Which They