The value curve is a convenient tool that helps managers visualize their competitive landscape. The tool's purpose it is to visually plot ________.
A) the industry leaders over time
B) current profit versus loss of major firms
C) how major groups of firms are competing
D) future projections of profit and loss

Question

Quizplus · Accepted Answer

The value curve is used to plot how major groups of firms are competing. It helps managers visualize their competitive landscape by providing a visual representation of the different value propositions offered by companies in a specific industry. It allows businesses to see where they can create differentiation and gain a competitive advantage. Answers A, B, and D are incorrect because the value curve does not plot industry leaders over time, current profits or losses, or future projections of profit and loss.

The Value Curve Is a Convenient Tool That Helps Managers