A resource or capability is considered ________ if it protects the firm from market uncertainties.
A) rare
B) valuable
C) distinctive
D) exploitable

Question

Quizplus · Accepted Answer

A resource or capability is considered valuable if it creates value and protects the firm from market uncertainties. Rareness, distinctiveness, and exploitability are also important criteria for a resource or capability to be a source of sustainable competitive advantage, but they do not necessarily guarantee protection from market uncertainties.

A Resource or Capability Is Considered ________ If It Protects