What is a BATNA?
A) It is a list of throwaway items to be used during the negotiation.
B) It is the settlement range that has been accepted by both the parties.
C) It is a list of common key issues that are critical for both the parties.
D) It is a negotiator's best alternative if no settlement is reached.

Question

Quizplus · Accepted Answer

BATNA stands for "Best Alternative to a Negotiated Agreement," which is the negotiator's best alternative if no settlement is reached. It is important to have a strong BATNA before entering into a negotiation, as it gives the negotiator leverage and a sense of security. Option A, B, and C are all incorrect as they do not accurately define BATNA.

What Is a BATNA