Advertising and promotions create awareness and interest, whereas personal selling creates desire and action.

Question

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Advertising and promotions are key in creating awareness and generating interest in a product or service. They work to capture attention and provide information about what is being offered. Personal selling, on the other hand, involves face-to-face interactions with potential customers and aims to create desire and motivate action towards a purchase. This can involve tailored sales pitches and addressing customer concerns to ultimately drive sales.

Advertising and Promotions Create Awareness and Interest, Whereas Personal Selling