Inside a selling strategy the salesperson must effectively position the product in the customer's mind by relating the right benefits to a unique ___________ or situation that the customer presents.

Question

Quizplus · Accepted Answer

The salesperson must identify the customer's problem or situation and then connect the benefits of the product to that specific problem or situation. This helps position the product in the customer's mind as the solution to their specific need.

Inside a Selling Strategy the Salesperson Must Effectively Position the Product