In general,the further up the supply chain a company is (or the further they are from the consumer),
A)the greater the distortion of information they receive.
B)the smaller the distortion of information they receive.
C)the more accurate the information they receive.
D)the more useful the information they receive.

Question

Quizplus · Accepted Answer

The further up the supply chain a company is, the more intermediaries there are between them and the end consumer. Each intermediary can distort the information they receive or interpret it differently, leading to a greater distortion of information at higher levels of the supply chain.

In General,the Further Up the Supply Chain a Company Is