Which of these statements about channel activity is best?
A)Product is usually exchanged via the same channel as funds.
B)A combination of multiple channels is often more effective than any single channel at serving a variety of customer needs.
C)Information is usually exchanged via the same channel as product.
D)The three flows usually occur in three different channels during the same transaction.

Question

Quizplus · Accepted Answer

A combination of multiple channels is often more effective than any single channel at serving a variety of customer needs. This statement acknowledges the importance of an omnichannel approach to channel activity, which involves using multiple channels to offer customers a seamless and convenient buying experience. This approach recognizes that customers have different preferences and needs and allows them to choose how they want to interact with the company.

Which of These Statements About Channel Activity Is Best