Figure 1: Consider the four quadrant depiction of the alternatives in omni-channel retail.

-In Figure 1,a company can offer a much wider selection of products in
A)Quadrant A.
B)Quadrant B.
C)Quadrants B and D.
D)Quadrant D.

Question

Figure 1: Consider the four quadrant depiction of the alternatives in omni-channel retail.
 
-In Figure 1,a company can offer a much wider selection of products in
A)Quadrant A. 
B)Quadrant B. 
C)Quadrants B and D. 
D)Quadrant D.

Quizplus · Accepted Answer

Quadrant B represents traditional brick-and-mortar retail, while Quadrant D represents pure online retail. By offering options in both of these quadrants, a company can provide a wider selection of products, both in-store and online, and have a bigger reach to customers. Therefore, the best choice is Quadrants B and D, making option C the correct choice.

Figure 1: Consider the Four Quadrant Depiction of the Alternatives