When Colgate-Palmolive adopted a failing junior high school in Harlem and contributed funds and personnel to renovate and restructure the school, they were using which approach to dealing with stakeholders?
A) Confrontation strategy
B) Damage control strategy
C) Accommodation strategy
D) Proactive strategy

Question

Quizplus · Accepted Answer

Colgate-Palmolive's decision to adopt the junior high school in Harlem and invest resources into improving it is an example of a proactive strategy. This approach involves actively seeking out and responding to the needs and concerns of stakeholders before they become problematic. By addressing issues preemptively, companies can build positive relationships with stakeholders and avoid potential conflicts or crises.

When Colgate-Palmolive Adopted a Failing Junior High School in Harlem