When company executives fail to abandon a plan after large resources have been spent on it even though the evidence suggests that the plan is not working is called
A) scenario planning.
B) a control system.
C) escalation of commitment.
D) contingency planning.

Question

Quizplus · Accepted Answer

Escalation of commitment refers to the tendency of decision makers to continue investing in a failing course of action, even when evidence suggests that doing so is unwise. This often occurs when significant resources have already been invested, and individuals become emotionally attached to the plan, making it difficult to admit failure and change course.

When Company Executives Fail to Abandon a Plan After Large