For new entrants, an attractive industry is one with
A) limited buyer power, high supplier power, and low barriers to entry
B) high switching costs, low investments, and low economies of scale
C) low barriers to entry, high product differentiation, and low supplier power
D) few substitutes, limited buyer power, and low competitive rivalry

Question

Quizplus · Accepted Answer

An attractive industry for new entrants typically has few substitutes (reducing competition from outside products), limited buyer power (allowing for pricing flexibility), and low competitive rivalry (reducing the intensity of competition within the industry). These factors create a more favorable environment for new entrants to establish themselves and become profitable.

For New Entrants, an Attractive Industry Is One with