Cindy's Cosmetics continues to offer the same high quality beauty products that it has for the last 10 years. The company is successful in its market segment and has no plans for change in the near future. The company is pursuing which type of strategy?
A) integration
B) stability
C) diversification
D) retrenchment
E) concentration

Question

Quizplus · Accepted Answer

The company's lack of plans for change indicates that they are pursuing a stability strategy, which focuses on maintaining the current level of operations and does not involve major expansion or contraction efforts.

Cindy's Cosmetics Continues to Offer the Same High Quality Beauty