Refer to the scenario below to answer the following questions.
Conflicting Opinions (Scenario)
The two vice-presidents were in a heated debate. Celine believed that the company's traditional marketing strategy was no longer effective at attracting new customers, and that loyal customers would stay regardless. So, she proposed an aggressive new marketing promotion to "spice things up a bit" and target new customers. Merle strongly disagreed. He felt the company was doing fine and was concerned that an aggressive new approach might scare away loyal customers without any guarantee of gaining new customers. Regardless of who was right, their battle was causing a stir in the organization. Some felt that a conflict such as this hurt the company and made it appear weak to employees and shareholders. Others felt that a conflict over marketing strategies was bound to occur eventually, and that it may even help the company. Still others even encouraged such conflict and felt it was absolutely necessary in order to achieve the best outcome.
-Conflict that supports the organization's goals is considered __________ conflict.
A) normal
B) functional
C) interactional
D) process
E) strategic

Question

Quizplus · Accepted Answer

Functional conflict refers to conflict that supports the goals of the organization and improves its performance. Due to the differing opinions regarding the effectiveness of the company's traditional marketing strategy and the need for a new approach to target new customers, the conflict between Celine and Merle could be considered functional as it may ultimately help the company find a better marketing strategy.

Refer to the Scenario Below to Answer the Following Questions