In 2001, Yahoo replaced a significant number of its salesforce, brought in new leadership and refocused its effort on direct selling. This is an example of link strategy to the following resource:
A) marketing
B) operations
C) finance
D) human Resources

Question

Quizplus · Accepted Answer

The strategy of replacing salesforce, bringing in new leadership and refocusing on direct selling falls under the domain of marketing, as it involves changes in the approach to sales and customer engagement. Thus, option A is the best choice. Option B (operations) deals with the management of resources, production and delivery of goods and services, which does not relate to the given scenario. Similarly, option C (finance) pertains to financial management, accounting and investment decisions, which do not directly relate to the changes in sales approach. Option D (human resources) focuses on recruitment, training, and management of employees, which is not directly relevant to the given scenario.

In 2001, Yahoo Replaced a Significant Number of Its Salesforce