If a firm's value proposition is based on price then
A) consumer price sensitivity is of interest
B) cost cutting is a priority
C) long term supply agreements are common
D) operational efficiency is a key goal

Question

Quizplus · Accepted Answer

If a firm's value proposition is based on price, then consumer price sensitivity is of interest as they need to offer competitive prices to attract price-sensitive customers. However, it does not necessarily mean that cost-cutting is a priority, long-term supply agreements are common, or operational efficiency is a key goal.

If a Firm's Value Proposition Is Based on Price Then